Precision Farming Profitability


Like many of you, I've had to make do with constructive and, at times, too ambitious endeavors to fill the vacuum left by social activities. This included a backyard leveling project that took a long time and cost a lot of sanities.
I dug in with little more than a shovel, wheelbarrow, and enough tenacity to fill the pool planned for the location, thinking I could achieve the necessary grading with a little creativity and a few buckets of sweat equity.


Needless to say, I grossly underestimated the amount of time, planning, and resources required to achieve the goal. After three modifications, the task was ultimately completed, and I'd like to believe that a significant lesson was learned.
According to my interactions with farmers over the last several months, some have learned painful economic lessons as a result of their incapacity or reluctance to equip themselves with the tools, training, or skills necessary to change with the times.

Others have adapted to prevent or change future corporate aims, rather than abandoning expansion goals, by looking for alternate alternatives. During a recent discussion with investors interested in learning more about farmers' precision farming goals, one of the topics discussed was how satisfied farmers are with the range of precision goods they offer to customers, particularly on the farm data management side.


Farmers notice voids in their precise product portfolio, but they also wonder if this is the proper moment to invest in a new platform or even spend the time researching one.
However, as discussed with investors, farmers are becoming more sophisticated in their understanding and expectations of agricultural technology, especially as the generational change continues.


Real numbers, not generalizations and hypotheticals, are preferred by ROI-focused farmers. It's simple to speed up the sales process by generating a yield increase estimate or seed savings prediction, but clients will find the example more meaningful and persuasive if it incorporates their own data.
When a grower buys the correct piece of equipment and uses it the way it was designed to be used, the math is considerably different. We want to make it solely a business decision for farmers, despite the fact that it can start off as a highly emotional procedure. It's all about the numbers. We provide farmers with options from which they can select the best choice for their business.

Calculations are conducted based on the responses of the farmers, and a ROI value with a specific cash amount is determined. While the monetary amount varies, Brand claims that clients often receive a 400-600 percent return on investment with new planters within 1-3 years of ownership. We recognize that growers aren't looking for pipe dreams, they want accurate math. When consumers walk in with the intention of purchasing or wanting to purchase a new planter, there can be a lot of emotion involved.

“However, once we've gone over the numbers, whether a farmer takes the decision or not, we want to put our clients in the best position to make that decision.” In retrospect, a ROI calculator would have definitely saved me time and pain in my personal land-leveling project, but farmers have a lot more at stake when it comes to precision payback with clients.

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